Asian beauty from inside the profession
How salons, stylists, academies and brands in Asia actually work, starting with Korea. Prices come with the date we checked them and the currency, figures come with sources, and protocols come from the people who use them every day.
Editors' picks
Want to see it in Seoul?
Korean perm training in Seoul with Hong Jihoon at MASSTIGE HAIR Academy: January 2027, two days one-to-one. Flights and accommodation are paid separately.